Privacy Policy

Privacy Statement

Please read all the sections in this Policy.

  • Introduction
  • Why We Need to Process Your Data
  • What Your Rights Are
  • Lawful Basis
  • How Do We Protect Your Data?
  • How We Use Cookies
  • Sharing Your Data
  • Lawfulness of Data Transferring
  • Changes to this Privacy Policy


Personal data is any information about website visitors (‘you’) that can identify, or possibly identify you as a natural person.

This website is owned by Hot Media Corp that is a part of Better Collective Group.  Better Collective is a Data Controller with regard to all personal data processed on/via the website.

This Privacy Policy is effective from 20th November 2020

Why We Need to Process Your Data

We are processing (or may process) various categories of your data. Here is the list of data we may process as well as the purposes of processing.

  • Data: the device type you are accessing our website from, the unique device identifier.

Purpose: traffic statistics and content optimisation.

  • Data: Browser type and version you use.

Purpose: website optimisation and adequate preview.

  • Data: Operating system you use.

Purpose: website optimisation and adequate preview.

  • Data: Your IP address and approximate location from which you access the website.

Purpose: presenting the relevant igaming content (language, legality of certain games), website security.

  • Data: Date and time you access the website, the amount of time spent on every web page.

Purpose: website improvement.

  • Data: Your email address if you respond to surveys or approach to our support team.

Purpose: Answering your queries.

  • Data: Your email address if you subscribe to a newsletter.

Purpose: Marketing communication.

  • Data: Your activity on websites of our business partners.

Purpose: Reporting, statistics, calculation of our revenue.

What Your Rights Are

Taking into account that we are a company based in the European Union, the processing of your data falls under the scope of the General Data Protection Regulation (GDPR). The same set of regulations are used to define the rights that you can exercise. You are entitled to the right to:

  • Make an objection to how we process or use data.
  • Gain access to your personal data.
  • Request correction of your personal data.
  • Ensure your personal data is portable.
  • Request that we limit our use and processing of your personal data.
  • Decide to withdraw consent regarding the processing of your data.<
  • Enforce deletion of data.
  • Lodge a complaint.

The relevant data protection authority in EU Member States might be determined either by your place of habitual residence, or the place where the alleged infringement emerged. If you have any doubts or questions relating to accessing, correcting or deleting your personal data, or if you want to send us a request concerning your rights, please contact us at

Taking into account that we are a company based in Denmark, you may contact Danish Data Protection Agency as well: Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K.

Lawful Basis

We rely on our legitimate interest as grounds for processing your personal data since this is necessary for us to be able to develop content on our website through upgrading and advancing our services and products, safeguard the website, enable communication with our users, rate the success of our advertising, keep potential issues with our services to a minimum and to improve your overall user experience.

Processing your data may be necessary to comply with legal requirements and/or court orders. Finally, in certain cases you will be asked to consent processing of your personal data.

How Do We Protect Your Data?

We are committed to keeping your data up to date and we also store it in a secure manner. We will not process your data for longer than necessary for the purposes for which data is processed.

We apply appropriate technical and organisational measures to ensure the protection of your personal data against theft, disclosure, accidental loss, unauthorised use and any other forms of unlawful processing. We use a multi-level access control. Restrictions to access are based on business needs and security requirements. We also ensure that only appropriately authorised personnel have access to your data and only if this is reasonably necessary for them to complete assigned work tasks.

How We Use Cookies

Our website will send cookies which are then stored in your browser.The use of cookies enables us to improve site functionalities, promote our products and provide content from third parties.To find out more about the cookies that we use on our site, please read our Cookie Policy.

Sharing Your Data

We may share your data with third parties. By ‘third parties’ we refer to individuals, organisations and/or companies that are working in development, marketing, analytics or other fields who help us to provide and further develop our services.They are allowed to process your information as necessary in order to perform delegated tasks. Please be aware that only we can determine the purpose and means of the processing of your data, as well as decide which of your data is going to be processed to perform delegated tasks.

It is important to state that we may also share acquired data with:

  • Entities that the law requires or permits us to do so (e.g. law enforcement and public authorities)
  • Members of the Better Collective Group, which includes Better Collective A/S and its subsidiaries.

Lawfulness of Data Transferring

Your personal data can be transferred within and/or outside of the European Economic Area (EEA) for reasons stated in this Policy (improvement, development and provision of services and products). In a case of transferring, we will take all measures to ensure that an adequate level of protection and appropriate safeguards are in place, as defined by GDPR and the applicable data protection laws.

Your personal data may be transferred to:

  • A recipient in a country that does not have an adequate level of data protection, according to the European Commission. When this is the case, we will conclude Data Protection Agreements that will include Standard Contractual Clauses issued by the European Commission. These Agreements would obligate the data recipient to provide an adequate level of protection and implement appropriate safeguards, as defined by the applicable European Data Protection laws. Also, supplement measures might be applied in order to protect your rights and freedoms granted by the GDPR and other relevant regulations.
  • A recipient based in a country that the European Commission has found to have an adequate level of data protection. Countries with adequate data protection levels are listed here.

Changes to this Privacy Policy

Modifications of this Privacy Policy may occur when required.

If essential updates or modifications occur, you will be properly notified in advance so that you have sufficient time to review the changes before the updates are enforced. By essential modifications we consider all changes and updates that may affect your obligations or rights regarding how we safeguard or process your data. When we make minor modifications to this Privacy Policy, this will not have any influence on your rights or obligations. Minor modifications may include, but are not limited to, organisational and grammatical changes to this Privacy Policy to make our policy easier to understand.